So what exactly does it mean to be an Actor CEO?
An Actor CEO is an actor who:
knows they are building a sustainable creative business.
is in this for the long game and isn’t looking for their “big break” around the next corner.
sets crystal clear goals and timelines to achieve them while being flexible on the path to get there.
stays positive, proactive, professional and persistent regardless of the negativity of others.
is always paying attention to the industry, the people involved, and the trends; spying opportunities where they can support others.
Why is it necessary to be an Actor CEO? “Can’t I just be an actor?”
The road to a lifelong career as an artist is strewn with bodies and failed careers of actors who “just wanted to be actors.”
They let others tell them what to do, where to move, what looked good on them, how they should act, who they should meet, and so on, eventually putting their entire livelihoods in other people’s hands that when opinions shifted or times changes, they had nothing to stand on as their own true, fundamental beliefs in their own abilities.
Perhaps you know some of these actors.
Maybe you feel like you are one.
The good news is that you are in control.
Let me repeat this. You are in control, now more than ever, with so much content in demand, the fading of gatekeepers being your only access to audiences, pay, or success, and the access to training and experts anytime, anywhere means that YOU ARE IN CONTROL of what actions you take to build the business you’re dreaming of.
You are building a business.
That is what you are doing. That is step one – recognizing that you are a business. You have expenses (classes, headshots, travel) and you earn income. Just ask the IRS…that’s not kinda a business, that IS a business. So because you ARE a business you can elevate your perspective on every action you take to sustain that business. These actions are what will allow you to still have a business 5, 10, 25 years from now.
Take the first action towards controlling your career by joining the 5 Day Challenge. In the next 5 days you’ll set goals and plan out your next 5 months of building your career.
Let’s wrap this up with a real world example.
Say you wanted to start acting in commercials.
An Actor Might:
– pick their most “fun” and “colorful” headshot.
– start submitting and auditioning for commercial auditions.
– learn on the fly.
An Actor CEO Would:
– Set a budget for this new “business venture.” (e.g. $2,000)
– Get commercial headshots. (e.g. $500)
– Take a commercial acting class (e.g. $500)
– Submit online for auditions.
– Create a print promotional materials and an EPK (electronic press kit) to send to commercial agents, casting directors, and directors. (e.g. $300)
– Follow creators and decision makers on social without pitching yourself. Just like/comment/share.
– Take notes at auditions, what to improve upon, and follow up with decision makers. (e.g. Thank you cards/gifts. $200)
– Track who you meet, what you did well on, what you wore, where you are seeing the best results, and how you scale that.
– You still have $500 left over from the original $2,000 to either save or use as needed to improve and scale up this process.
Who do you think is going to get further faster?
It’s pretty clear that while the Actor CEO is doing more work than the actor, they are doing more focused and relationship building work that makes them much more a part of the industry they are involved in and far more familiar to the decision makers. That’s where you want to be in a competitive environment.
You are one of THOUSANDS who submit. Be one of the few who follow up.
This industry is built on relationships. You want to be sure you are cultivating and building relationships well with the people you want to work with. Stay top of mind with social media updates, emails or mailed materials, gifts, Facebook ads that target industry events or areas, etc. If you are showcasing yourself consistently in a professional way then you will find your path to success far faster than someone who is sitting around hoping their next audition leads to a job. You’re not trying to get a job, you’re building a business.
Take yourself and your career seriously. Be improving constantly. Always seek out insight and advice that will take you to the next level.
“Go to source for everything business related in the acting industry! Awesome tools and interviews and inside tips from pros”
“Man I’ve been one of those people waiting around by the phone and there’s nothing as rewarding as breaking out of that and realizing that you control your career. Mike and his guests really give the power back to actors. Undoubtedly a MUST for anyone who pursues acting professionally.”
“Excellent Podcast! I’ve gotten very useful information from The Actor CEO. Tips I’ve used in the audition room and for my company. Thanks Mike.”
“Actors everywhere can benefit from the detailed, informative and free resource. I highly recommend it.”
Get Your Career Going!
In 5 days you can set your self up for success for the next 5 months. Creating your goals, your list of contacts, your steps to getting in the room and building relationships, and more that will seriously change the game on how you audition and what career you’re building! Better actions lead to better connections, better opportunities, and more bookings! If you want to make this year better than the last, join the 5 Day Challenge.